Residents urged to support ‘in the bag’ initiative

December 01, 2017

The premise of #itsinthebag is simple, first of all you choose a handbag in good condition that you no longer use.

Benalla business owner Lawrence Moubarak is asking the community to donate to the Share the Dignity charity’s #itsinthebag initiative.

The premise of #itsinthebag is simple, first of all you choose a handbag in good condition that you no longer use.

If you don’t have a handbag, pop into one of Benalla’s many charity shops and pick one up.

The next time you are at the supermarket, collect a few items, things such as personal care and sanitary items, things a woman might need every day, like a toothbrush or hairbrush.

Fill it with items that would make a woman feel special, pop in a thoughtful note or Christmas card and show her someone cares.

Lawrence, who purchased popular Bridge St shop Fokus Footwear this year, has made his shop a drop off point for #itsinthebag donations.

‘‘We’ve got on board with the charity, Share the Dignity and the slogan is, it’s in the bag,’’ Lawrence said.

‘‘It’s about battered women, teenagers, homeless women who have nothing.

‘‘We’re asking for people to donate things that we take for granted.

‘‘They don’t have simple stuff like sanitary items, deodorant, access to shampoo to have showers and clean themselves.’’

‘‘Even treats, if you want to give them a treat, buy them an umbrella, a mirror, a little make-up kit.’’

Lawrence said if someone was to come in who did not have an old handbag, he would be happy for them to take one off the shelf at Fokus and he would donate that with the items the person brings.

‘‘If they want to buy stuff for teenage girls or someone in their early 20s we put a yellow ribbon around it to show it’s for a younger lady,’’ Lawrence said.

‘‘It’s about our sisters and mothers.

‘‘These women’s dignity has been stolen and it’s about giving them their dignity back.

‘‘We have heard some amazing things from women who have received one of these handbags.

‘‘There’s one lady who was going for a job interview who had nothing.

‘‘She received one of these bags, all of a sudden she could clean herself up, she felt so good by getting that bag, her confidence was up, she walked into the job interview and got the job. Those are the stories that we hear.’’

There are two places you can drop handbags full of donations to, Fokus Footwear on Bridge St or Midland Boat Sales, 5939 Midland Hwy.

●The #itsinthebag initiative is open until December 2, for more information, visit

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