CAMPASPE Shire Council’s 2019-2024 event strategy has recognised the need to grow Ky’s events calendar, especially during quiet periods, to generate a higher economic benefit to the shire.
Council adopted the strategy at its meeting last month, setting the priority areas for growth in events across the shire for the next five years.
Mayor Adrian Weston said the original strategy was developed in 2012 and council had identified a need to review it to make sure it continues to drive both social and economic benefits from events across the region.
‘‘The landscape for events has changed significantly over the past seven years, however, the principles relating to event support continue to be relevant,’’ Cr Weston said. ‘‘The strategy guides council’s support for events and outlines how this can be achieved.’’
A copy of the strategy is available on council’s website.