London installation to celebrate Madonna's birthday
By Casey Cooper-Fiske
Madonna scored her biggest UK hit in 17 years with Love Sensation featuring Kylie Minogue. -AP
A free London installation will celebrate the career of Madonna for her 68th birthday.
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The interactive display, called C'mon Meet Me On The Dancefloor, will launch on the Vogue singer's birthday on Sunday and feature music and 360-degree video at Outernet London in Tottenham Court Road.
Fans will be able to leave a personal message at the exhibit, with a curated selection appearing on the venue's big screens.
Philip O'Ferrall, Outernet chief executive said: "Great cultural moments are about bringing people together and that is exactly what we want Outernet to do.
"Madonna has inspired audiences and artists for generations so it is a complete privilege to be able to celebrate her and her connection with fans in such a creative and interactive way."
The installation will run at selected times throughout Sunday, with timings available on Outernet's website.
It comes after the American superstar released her latest album Confessions II in July, and achieved her biggest UK hit in 17 years with Love Sensation, a collaboration with Kylie Minogue.
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