The Salvation Army thrift shop in Mooroopna has transformed into a bustling community hub, drawing bargain hunters from across the region.
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Thanks to a vibrant makeover and the arrival of new manager Christelle Reinbolt, the store has transformed into a stylish, place for the whole community.
Originally from France, Christelle brings more than creative flair — she brings heart.
Her vision is clear: to turn the simple thrift shop into a destination.
“I think Mooroopna deserves something that rocks a little bit,” she says.
“We need Mooroopna to go back to that, to be a bit more rock and roll, to be a place people stop, not just drive by.”
Under her leadership, the store now features themed spaces, curated clothing racks, a cosy reader’s nook and a kids’ play area designed so parents can shop with ease.
“Mainly, I wanted to give a bigger area to the kids,” Christelle says.
“Mums can have a minute to look around, and the kids often find a toy they go home with.”
But it’s not just the look that’s changed. Behind the scenes, operations have been streamlined.
A new washing machine helps process donations efficiently, and fixed pricing ensures affordability for all.
“You might not think buying a $4 piece makes a big difference,” says Shepparton Salvos’ Major Scott Smallacombe.
“But those small purchases keep the lights on for our community spaces, help us serve meals, and allow us to respond flexibly when people face crises.”
The store also gives back in big ways.
It offers free school uniforms to families in need and is committed to supporting people through the cycles of life.
“Kids grow out of clothes so quickly, and then you donate it back again,” Christelle says.
“It’s a cycle and it works.”
Volunteers are the heartbeat of the store.
“We rely on volunteers for 99% of what we do, it’s actually incredible,” Christelle says.
“Many people come from Mooroopna, Shepparton and even Kyabram to have a browse around the store.”
She’s particularly passionate about getting young people involved.
“We get amazing brands,” Christelle says.
“I’d love a teenager to curate their own rack, they’d know exactly what’s cool.”
You can volunteer from 15 years old, and it’s a great way to meet new people.
Volunteers help sort, display and curate items in areas they’re passionate about — whether it’s fashion, books, crafts or sports gear.
Every detail is considered to make browsing a joyful experience, and shopping second-hand something to be proud of.
Both Christelle and Scott are pleased to note the quality of donations the shop receives.
“We don’t get bags of rubbish like some places do,” Scott says.
“People actually care what they give us.
“They know it’s going to be sorted with love and passed on with purpose.”
Christelle is building on the foundations laid by former manager Jess, who led the shop through the flood recovery.
“Now Christelle is taking it from amazing to the next level,” Scott says.
The team is currently seeking a sales assistant. It is a paid position and can be viewed at tinyurl.com/bdfzskdt.
Donations and volunteers are always welcome at the store at 3 Mill St, Mooroopna.