The Christmas celebrations aim to bring festive cheer to the CBD while supporting local businesses and making sure everyone feels welcome.
The centrepiece is the community Christmas party on Friday, December 12 at the Benalla Splash Park by the lake.
This family-friendly event, starting at 5pm, will feature a free barbecue, live entertainment and a visit from Santa.
Mayor Bernie Hearn said the program was about bringing everyone together and making Christmas cheerful for locals of all ages.
“We know Christmas is a special time, and we wanted to make sure there is something for everyone to enjoy,” she said.
“Seeing the kids’ faces light up is a highlight every year, and it’s a great chance for families, friends and neighbours to catch up by the lake.
“We’re keeping it fun and free, so everyone across Benalla Rural City can join in.”
From early December, the CBD will transform with student-painted banners, festive lights and colourful shop window displays as local businesses compete for the best-dressed storefront.
This CBD activation culminates in the Main Street Market on December 12 and 13, as businesses bring their stalls to the footpath.
Free busking performances will add extra cheer to the shopping experience throughout December.
Council and Benalla Business Network are asking residents to “Shop Benalla First”, in a campaign aimed at keeping Christmas spending local.
As part of this promotion, running throughout December, residents have the chance to win a share of $1000 in Benalla Dollars simply by shopping locally.
Winners will be announced weekly, so keep your receipts and enter via the QR code displayed on participating business windows.
Each receipt equals one entry, making it easy to support local traders while enjoying the festive season.
Benalla Business Network chair Nathan Tolliday said shopping locally helped everyone.
“When you shop in Benalla, you are supporting your friends and neighbours,” Mr Tolliday said.
“There are some wonderful gifts to discover right here in town, so we hope to see plenty of people checking out the market and seeing what our local traders have to offer.”
