More than 110 people attended the Cream of the Crop event in Echuca-Moama last year. Photo: Georgina Morrison Creative.
Cream of the Crop is returning for its fourth time, with the women only focused event to be held in Warragul on July 29 and 30.
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Organiser Chloe Brown said there would be something for everyone, regardless of the role they play on the farm.
“We want every single woman to feel valued whether they are involved in the physical day-to-day operation of the farm, or managing the business side of things,” Chloe said.
“Cream of the Crop is about education, inspiration, connection and sharing in those tough conversations.
“Pumped up women can conquer the world.”
The event will take place at Dazies Event Centre and is set to attract women from across Victoria and beyond.
Day one will feature a powerful mix of keynote speakers, interactive workshops, and a panel discussion.
While some speakers are still to be confirmed, Chloe said Claire Booth would lead a session on succession planning and facilitate a workshop on navigating challenging conversations.
She said one of the highlights of the two days would be a dairy beef pilot program with Butcher Girl Alison Meagher.
“This session is focusing on what a butcher wants from dairy beef,” Chloe said.
“Alison has global expertise in event butchery, training, produce promotion, education and business consulting, and it will be a fabulous session,” Chloe said.
Other workshops will focus on practical skills including grant writing, HR, and workplace safety.
This year’s panel conversation will centre around the theme Bridging the Gap, and includes Deanne Kennedy from Cows Create Career.
“Deanne’s impact has been enormous, especially around dairy education in primary and secondary schools,” Chloe said.
Last year’s Cream of the Crop gathering.
Tuesday evening will offer a chance to relax and connect, with a cocktail event featuring food, networking and plenty of fun.
Day two takes attendees on a regional tour of West Gippsland, including a visit to the Ellinbank Research Facility and Gippsland Jersey’s new Packenham factory.
“Our goal is for every woman to leave Cream of the Crop with knowledge, ideas, and renewed energy they can take back to their farm or community,” Chloe said.
Chloe said the organising committee acknowledged the financial pressures many in the industry are currently facing and is grateful to its sponsors for helping keep tickets affordable $155 for early birds, or $200 after June 15.
Limited subsidies are available for those experiencing hardship.
Tickets are limited to 120 women, and the event is already on its way to being sold out.
“Again, we have been well-supported by our long-term sponsors,” she said.
Last year’s event was held in Echuca and was a sell out, with dairy farmers from South Australia, the Riverina and all areas of Victoria represented.
Two events have been previously held in the south-west.
“Traditionally, Gippsland has been very active supporters of women in dairy, and I am sure these two days will be like all the rest, a wonderful event.”
Chloe said Cream of the Crop was more than just a conference, it is an opportunity for personal growth and connection, which is extremely important, especially during tough times.
“With so many women feeling isolated right now, we encourage them to take a break, make the trip to Warragul, and enjoy the support, ideas and company on offer,” she said.
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