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Benalla cyclists are being encouraged to “roll on back” to Victoria’s High Country and spark economic growth in the region.
A campaign by Tourism North East was launched last month to spread the word that the area is ready to welcome riders back to the nation’s premier cycling destination.
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While key Ride High Country cycle destinations, including Bright, Beechworth, Mansfield, Mt Buller and Falls Creek were not physically affected by the recent bushfires the economic damage across the region was extreme.
Riders are encouraged to plan a cycling holiday to the region, with the High Country home to the largest rail-trail network in the Southern Hemisphere, seven mountain bike parks and Australia’s toughest road climbs.
