The move comes after a Renewable Limited Liquor Licence was granted, and centre manager Nadine Simpson said the initiative would strengthen the visitor experience and create more opportunity for visitors to connect with local producers.
Wines from across the Rutherglen region will feature and be carefully curated to complement cellar door experiences rather than replace them.
"The Wine Experience Centre provides an ideal introduction to the region,” Ms Simpson said.
“Visitors can learn about Rutherglen's wine story, discover local producers and then be inspired to continue their journey by visiting cellar doors throughout the region."
Indigo mayor, Sophie Price said the initiative delivered a long-held vision for the Centre and strengthened its role as the gateway to one of Australia's most recognised wine regions.
"The Rutherglen Wine Experience Centre was established to celebrate and promote the region's wine industry,” Cr Price said.
“Reintroducing wine sales helps fulfil that purpose while providing visitors with an authentic introduction to everything our region has to offer.
"This initiative has been developed to support local wineries and encourage visitors to explore cellar doors; it is about creating more opportunities for visitors to discover Rutherglen's exceptional wine experiences."
The return of wine sales aligns with actions identified in the Rutherglen Destination Management Plan and responds to ongoing feedback from visitors who expect a wine experience to be part of their visit to Rutherglen.
Winemakers of Rutherglen executive officer, Annalee Nolan said the centre played an important role in introducing visitors to our region.
“We are pleased to see this next step in partnership with Council and look forward to working together to showcase our wineries and encourage more visitors to explore the region," she said.
Council has been engaging with wineries, tourism operators and other stakeholders as part of the rollout process and looks forward to celebrating the next chapter of the Rutherglen Wine Experience Centre with the local community and industry partners.
